Joseph Radigan

Joseph Radigan

Owner of Zebra Marketing and SEO. Certified and experienced in managing PPC campaigns, SEO, online reputation, and social media.

Zebra Marketing and SEO

Welcome To Zebra Marketing & SEO

What if businesses made a noticeable difference in their communities? What if people protected and cared for businesses because the businesses protected and cared for them? Are these ideas too optimistic or naive? Big CEOs might think so, but what if business owners didn’t make millions or billions of dollars and instead that money was used to help build other businesses in the community? That’s exactly the goal of Zebra Marketing and SEO. We believe in building businesses for good.

Maybe I should clarify. When I say “we” I really mean “I” because right now I am the sole owner and employee of Zebra Marketing and SEO. The reason I say “we” is because I know I won’t be alone for long. That belief is the foundation that Zebra Marketing and SEO stands on. In fact, it’s how we got our name.

Why "Zebra?"

Zebras are herd animals. One zebra alone isn’t much of a threat or particularly overwhelming, but when a herd of zebras band together, the stripes disorient predators and suddenly they can overwhelm and confuse the most dangerous of circumstances. Zebras work together for the common good of the herd (check out our deeper explanation).

Let’s go back to the origins of our company. I served a year AmeriCorps VISTA Logoin AmeriCorps VISTA in Rochester, NY as a Marketing and Outreach Coordinator. This year of service uncovered my love for digital marketing, SEO, social media, and more, but we’ll get to that in a second. My year of national service also taught me the importance of building communities and helping people who are robbed of opportunities because of their economic status.

Can you see where this is going? After my year of service, getting certifications, and honing my skills in my fields of expertise I decided to start my own business that’s focused on building strong communities through local businesses.

What Services Does Zebra Marketing Offer?

While more services will come in the future, Zebra Marketing currently offers four primary services: search engine optimization (SEO), pay-per-click ads (PPC ads), online reputation management, and social media management. These are our main services, but we also take on special projects and services. Just because it’s not listed on the website, doesn’t mean we won’t do it. We also offer flexible pricing for nonprofits and new small businesses as well as some great discounts for all businesses.


You depend on SEO in New York. Better SEO means more people finding your business.

Search Engine Optimization

Search Engine Optimization (SEO) controls how many impressions, clicks, engagements, and conversions a business gets through search engines. Search engines like Google use algorithms that crawl through every website and indexes the information on those websites.
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Want to get ahead? Paid ads make it happen quickly.


Think of buying a spot on a billboard, now imagine that your billboard appeared in front of all of the people specifically looking for your product or business. This billboard travels with them in their pockets and only shows up when they want to see it. Pay-Per-Click or PPC is similar to an expedited version of SEO. PPC is no reason to ignore good SEO on your website, but PPC can get results for your business immediately.
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Social Media

Your customers are on social media and you should be too.

Social Media Management

Our social media management agency builds your social media presence with consistency, high-quality content, and a positive ROI. It can take time to create engaging social media posts, emails, and newsletter, but Zebra gives you that time back to focus on your business.
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Digital Reputation

Your business depends on your reputation. Check how we can take it up a notch.

Digital Reputation

So you got a bad review online… It’s not the end of the world. You need our online reputation management service. Zebra can organically flood your business with positive reviews that show what a fluke that negative one was.
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If you click on those pages, you’ll see a detailed description and pricing charts, but I also plopped these pricing charts for each of the services’ basic plans.


Online Reputation Basic
$ 100 Monthly
  • Google My Business Optimization
  • 1 Monthly Post on GMB
  • Monthly Reporting


SEO Basic Plan
$ 150 Monthly
  • SEO Audit
  • SEO Strategy
  • SEO Monitoring
  • Monthly Reports


PPC Basic Plan
$ 200 Monthly
  • PPC Audit
  • PPC Strategy
  • Manage and Optimize 1 Ad
  • Manage Up To $1,000
  • Monthly Reports


Social Media Basic Plan
$ 250 Monthly
  • 2 Social Media Channels
  • 10 posts
  • Monthly Emails
  • Social Media Audit
  • Social Media Strategy

How Zebra Marketing Helps Build Communities

So far I’ve talked about our desire to make a change in the communities we serve, but I haven’t explained how. Zebra Marketing has a special program to help new small businesses and nonprofits for free. Yes, I said the F word… Free. Zebra banks one hour of pro-bono work for qualifying new small businesses and nonprofits for every $1,000 Zebra makes. In case that’s confusing let me give an example. If you spend $1,500/month on digital marketing services, you are also giving a new business or non profit an hour and a half of free digital marketing services. 

Zebra Marketing Soup Kitchen

This initiative creates a mutually beneficial chain reaction that builds communities through business and embodies the spirit of Zebra Marketing and SEO. We are a small local business just like you and when you help us, we help others. Zebra is focused on building businesses for good.

We can beat digital marketing prices from any of our competitors and benefit society at the same time. Take a look at our services, prices, and discounts and get in touch if our mission matches yours and we can help your business and your community. When you work with Zebra, you build your community too.

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Google dominates the search engine market, maintaining an 87.35 percent market share as of January 2020.