The Ultimate Guide to Affordable and High-Quality Explainer Videos

Oct 17, 2023


In today's digital age, businesses are constantly seeking innovative ways to communicate their brand messages effectively. One powerful tool that has gained tremendous popularity is the explainer video. Whether you are in the advertising industry or involved in video/film production, understanding the explainer video price and its importance can significantly impact your business's success.

Why Are Explainer Videos Important?

Before we dive into the details of explainer video pricing, let's first understand why these videos have become such an essential aspect of any business's marketing strategy.

1. Captivating and Engaging: Explainer videos have the unique ability to grab viewers' attention and convey information in an engaging and captivating way. With a combination of visuals, animations, and a compelling script, these videos can create a lasting impression on your target audience.

2. Simplify Complex Messages: Businesses often have complex products or services that can be challenging to explain concisely. Explainer videos break down these complicated concepts into simple and easy-to-understand visuals, making it easier for your potential customers to grasp the value you offer.

3. Boost Conversion Rates: Studies have shown that having an explainer video on your website or landing page can significantly increase conversion rates. It provides a dynamic way to showcase your offerings, engage visitors, and ultimately drive them to take action, whether that's making a purchase, signing up for a newsletter, or requesting more information.

Factors Influencing Explainer Video Pricing

Now that we understand how explainer videos can benefit your business, let's explore the factors that influence their pricing. It's important to note that while costs can vary significantly depending on your specific requirements and the video production company you choose, the following factors generally play a role in determining the explainer video price.

1. Video Length

The length of your explainer video plays a significant role in determining its cost. Generally, the longer the video, the more resources and time are required to create it. While shorter videos tend to be more affordable, longer videos allow for more in-depth storytelling and can accommodate more complex messages.

2. Script and Storyboarding

Crafting a compelling script and storyboarding are critical steps in the explainer video production process. The level of creativity, detail, and complexity involved in creating an effective script and storyboard can impact the overall cost. A well-crafted script ensures that your message is clear and resonates with your target audience.

3. Animation Style

The animation style you choose can greatly impact the explainer video's price. Different animation techniques, such as 2D, 3D, whiteboard, or motion graphics, require varying levels of expertise, time, and resources to produce. Understanding the strengths and weaknesses of each animation style and aligning them with your message and brand identity will help you make an informed decision.

4. Voiceover and Audio

Voiceovers and audio elements contribute to the overall impact and quality of your explainer video. Professional voiceovers, sound effects, and background music help evoke emotions and enhance storytelling. The choice between using a professional voiceover artist or opting for text-based narration with background music can impact both the cost and the style of your video.

5. Revisions and Iterations

Revisions and iterations are an integral part of the video production process. Before finalizing your explainer video, you may need to make changes and adjustments based on feedback received. While most video production companies offer a certain number of revisions within their pricing packages, additional revisions may incur extra costs. It is crucial to establish clear expectations regarding revisions upfront.

6. Deadlines and Turnaround Time

Urgency and turnaround time can also affect the overall cost of an explainer video. Tight deadlines may require the production team to allocate additional resources or work outside their regular schedule. It's important to communicate your project's timeline and discuss any potential rush fees with the video production team in advance.

BonoMotion: Your Go-To Explainer Video Production Partner

Now that you have a deeper understanding of the factors that influence explainer video pricing, it's time to introduce BonoMotion, a leading provider of high-quality video production services in the advertising and video/film production industry.

At BonoMotion, we understand the importance of creating impactful and affordable explainer videos for businesses of all sizes. Our team of experienced professionals excels in turning complex ideas into visually stunning and engaging videos that captivate your target audience.

With a focus on delivering exceptional value, BonoMotion offers competitive pricing packages tailored to your specific needs. Our commitment to quality, creativity, and attention to detail sets us apart from the competition.

Why Choose BonoMotion?

  • Affordable and Transparent Pricing: BonoMotion offers pricing models that cater to various budgets without compromising on quality. We believe in transparency, ensuring that you understand what you're paying for and that there are no hidden costs or surprises.
  • Extensive Industry Experience: With years of experience in the advertising and video/film production industry, BonoMotion possesses the knowledge and expertise to bring your vision to life. Our team has successfully delivered numerous projects that exceed clients' expectations.
  • Creative Excellence: We combine cutting-edge techniques, artistic talent, and innovative storytelling to create visually stunning and memorable explainer videos that resonate with your target audience.
  • Personalized Approach: At BonoMotion, we understand that every business is unique. We take the time to understand your goals, messages, and target audience to create a tailored video that reflects your brand identity and delivers results.
  • Unparalleled Customer Support: Our team is dedicated to providing exceptional customer support throughout the collaboration process. We are committed to your satisfaction and will go the extra mile to ensure your project is a success.


Investing in an explainer video is a strategic decision that can yield significant returns for your business. By effectively conveying your messages in an engaging and captivating manner, you can boost conversion rates, increase brand awareness, and stand out from the competition.

Partnering with BonoMotion ensures that you receive a high-quality and affordable video production service tailored to your specific needs. With our expertise and your vision, together, we can create explainer videos that leave a lasting impact on your audience.

Don't miss out on the immense benefits of explainer videos. Contact BonoMotion today to kickstart your journey towards creating a compelling and affordable video that takes your business to new heights.

Susan Meux
I would love to see those examples! Mind sharing?
Nov 8, 2023
Sean Goff
I found some examples here! 💡
Nov 7, 2023
Kuaishang Ss
Where can I find examples and pricing for explainer videos?
Nov 5, 2023
Dave Porter
Great resource for affordable and high-quality videos!
Oct 28, 2023
Sue Duke
This guide is a game-changer!
Oct 24, 2023
Brandon Martinez
This guide is a must-read for businesses looking for affordable and high-quality explainer videos!
Oct 21, 2023