4 SEO Best Practices That Will Always Work
Search engine optimization has many complicated details, but let’s hit some of the main SEO best practices to get you started.
SEO is the key to getting more customers. At least, if you’re trying to get more people through your website. Business owners typically face unnecessary frustration by spending too much time trying to build their online presence and either get too busy and quit, get too frustrated and quit, or spend too much money hiring someone and quit.
We have solutions to all three of those problems. If you don’t have time to build your online presence, we are happy to help you out and even give you some great discounts. If you can’t afford digital marketing services, we’ve also got you covered. We have services starting at only $100/ month and that’s before the discounts I mentioned before.
Wondering what might help your business or where to start? We’ve got 4 SEO best practices that will never go away.
4 SEO Best Practices
1. On-Page SEO
On-page SEO should feel natural. On-page SEO is the readable content on a webpage, blog post, service list, etc.
First, you should find the keywords that you want your page to rank for on search engine results pages (SERPs). Being on page one of Google search results will significantly improve your web presence, but it doesn’t happen overnight. This can take months or even years, but it starts with on-page SEO.
Keyword research is key for on-page SEO (blog post coming soon). Find the words you want to rank for and naturally fit them in on your webpages (bonus points for anyone who can figure out my keywords for this post).
But beware, don’t over-do it with keywords. Keyword stuffing can hurt you instead of help you. Don’t make your pages read unnaturally, hide keywords in the same color as the background, etc. Google wants to provide quality content for its users and there’s no shortcuts for quality. SEO takes time, quality content, and good research.
On-page SEO is SEO best practice number one.
2. Create Quality Content
While we’re on the topic of creating content, I want to bring up a different type of content. Blogs, podcasts, and videos.
If you’re not creating content in at least one of those categories, your online presence isn’t living up to its potential. Creating content does a few things to help you: builds trust, builds credibility, helps your website rank on Google, and keeps you top of mind.
Imagine how much more profitable your brand becomes when there’s a new blog, video, or podcast episode coming out each week providing valuable information for your customers or clients. I mean, you are here at this blog post, right?
You might feel like you’re giving away valuable information, but you’re not. In the Internet Age information is sitting in your customer’s pocket or already in their hands. If you don’t provide useful content for your consumers, someone else will.
Creating quality content is SEO best practice number two.
3. Social Media
Social media really is free real estate. Even businesses aren’t required to pay money to have a profile on social media. This is your chance to stay top of mind, give updates, and improve your brand’s awareness for FREE.
If you’re not already on social media, do it. NOW.
If you are on social media, you might be running into a wall. Maybe you have a few hundred followers or likes, but you’re not gaining new followers or likes. It’s probably your content. I don’t mean to offend, but it’s true. Many business accounts are full of filler content, bad captions, or just aren’t full at all because there’s only a couple posts per month.
First, let’s cover filler content. Filler content is useless. Filler content or filler posts are what you post when you feel like you need to post, but you don’t know what to post, so you just find some article vaguely related to what you would otherwise post and hope for the best. Don’t do that. It’s usually useless for your followers and only makes them want to unfollow you.
Writing captions for social media carries more weight than you might think. The first 5-10 words of your post need to grab attention and give people a reason to keep reading or do whatever your call to action is. Check out Zebra’s Facebook and Twitter if you want to see what I’m talking about
A useful social media presence is SEO best practice number three.
4. Google My Business Optimization
This one might not be obvious to you, but how frustrating is it when you find a business on Google and it says they’re open, but you get there and they’re closed? Nobody likes that which is why you need to keep your Google My Business account updated. This is where people see your hours, services, pictures, and posts (if you’re really optimizing GMB) all in one spot in Google results.
If your Google My Business account isn’t optimized you’re probably turning away a lot of foot traffic on accident and not giving basic, easy information to people searching for you. Check out Zebra’s Google My Business Profile.
We can optimize your Google My Business for $100/month and make sure that you’re not accidentally turning away customers.
Updating your Google My Business account is SEO best practice number four.
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